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Successful Evaluations

What makes an evaluation successful? Successful evaluations tend to have four qualities, described below.

  1. Making the decision to evaluate. Before getting started, the people involved in the evaluation need to be in agreement on the evaluation's purpose. They need to agree on what they are trying to find out and what they plan to do with that information.

  2. The Scope of Work is well thought-out. The Scope of Work (SOW) is a plan for the evaluation. It briefly answers the big questions: who, what, where, when, and why. The best SOWs deal with these questions head-on and do not postpone decisions for the evaluation itself.

  3. The team is capable. In conducting an evaluation of a USAID program, USAID CTO's need to go beyond a generically "qualified" team. The team and the mix of skills it brings need to be qualified for your evaluation. As you think about what you're trying to accomplish, you should think about how much country and program specific knowledge you need, how much independence, and how much you want to include program participants on the team.

  4. The results are used. Translating the results of an evaluation into action depends in part on clarity of purpose. But even evaluations, which are otherwise well done, are not always used. Disseminating results effectively requires effective communication.
The way these four elements combine to make a successful evaluation is subtle. Even the best evaluation team cannot fix problems caused by an unclear purpose or a vague SOW. These four elements are interdependent, and you need to get them all right to be successful.

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Making the Decision to Evaluate

In a project's lifecycle several events might "trigger" an evaluation.

The word trigger should be used cautiously. There is nothing automatic about conducting an evaluation. Use all three of these sections as tests for deciding to evaluate in your specific situation. Think through your potential evaluation in terms of how its purpose would be classified, whether the management need behind it is associated with positive or negative signs, and whether it is generated by one of the situations below.

  • Performance monitoring indicates unexpected results (positive or negative) that need to be explained.
  • A key management decision must be made and there's inadequate information.
  • Annual performance reviews have identified key questions that need to be answered.
  • Customer or partner feedback suggests that there are implementation problems or unmet needs.
  • The contribution of USAID activities to results is questioned.
  • Issues of sustainability, cost-effectiveness, or relevance arise.
  • The validity of results frameworks hypotheses and critical assumptions is questioned.
  • Recommendations for actions to improve performance are needed.
  • Extracting lessons for the benefit of other operating units or for future programming. (TIPS #11)

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"The methods used for USAID evaluations are dominated by the "fly-in" approach having a serious effect on the quality of evaluations. As things stand now: Scopes ask a team to come for 4-6 weeks and interview the mission, the activity staff, and 'representatives' of the local people. There isn't enough time to get any kind of representative sample. The team frequently tells the USAID manager pretty much what he/she already knows. —Evaluation of USAID Evaluations)

Selecting an Evaluation Team

  • What are the main issues in contracting a team?
  • What are some best practices to use when selecting an evaluation team?
  • How should an evaluation manager support and manage the team during the evaluation?
  • What are the main issues to think about when planning project logistics?

    Contracting a Team

    Sometimes, evaluations will be conducted by teams made up exclusively of USAID personnel. However, the long term trend at USAID involves hiring contracted personnel on evaluation teams. These contractors include USAID/W selected consulting firms, other US-based consulting firms, host-country consulting firms, or Operating Unit-selected independent consultants. For these reasons, knowing how to handle contracting tasks is an important part of managing an evaluation.

    General Issues
  • Contracting processes may take up a significant amount of time.
  • Delays can have a significant impact because often the evaluation questions are tied to a decision which has real external constraints (e.g., budget cycles) which cannot be pushed back.
  • It is important to know the most appropriate vehicle for contracting to make the process as quick as possible.
  • Conflicts of interest. Sometimes the best people to do a job will not or cannot do the evaluation because by doing so they will preclude themselves from future work. You also need to make sure that regardless of the contractor's willingness, you are aware of the general conflict of interest issues associated with performing the evaluation.

    Data Ownership

    "Rights to data" refers to ownership of that data after the evaluation has been conducted, as data created through the evaluation is important beyond its use for the evaluation at hand. It is important to clarify with the contractor what their rights and responsibilities are with regard to the data before entering into a contract.

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    Selecting a Team

    Depending on the evaluation and its size, there are a variety of vehicles through which you might contract personnel. The most common is for a Mission to use an existing program support contract to bring an existing contractor on board for the evaluation. This process is relatively quick because it does not require a competitive bidding process; the Mission simply issues a task order under an existing contract. Even when such a vehicle is used, the Mission can request that the contractor subcontract to a particular individual consultant. Such an arrangement can be an effective way to get a known consultant on a job, but you should keep several caveats in mind as discussed below in Team Considerations.

    Indefinite Quantity Contracts (IQC) are used to mobilize US-based contractors relatively rapidly. With IQCs, contractors have already been pre-approved through a competitive award process for such work. IQCs are much faster ways to secure contractor support than by issuing a new Request for Proposals and reviewing bids.

    Lastly, in some limited cases, independent consultants might be hired for short jobs through purchase orders. While purchase orders are relatively quick, their use is limited, however, because they are intended for small value goods and services.

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